Free GEO Audit

Is your website
visible to AI search?

Search behaviour is shifting. AI assistants, answer engines and automated agents now surface brands independently of traditional search results. This tool tells you how ready your site is, and where to focus first.

1
Enter your website URL
We crawl up to 50 pages, covering your homepage, category pages, product pages and key commercial landing pages.
2
We score 100+ signals
Structured data, content clarity, trust signals, Core Web Vitals and technical accessibility, all benchmarked against a named competitor.
3
Get your full scored report
A detailed, tab-by-tab breakdown with prioritised recommendations, ready in 2–5 minutes.
Multi-award winning agency
Established in 2008, 17 years in search
Free to use, no card needed

Get your free GEO Audit

Enter your details below. Your report will be ready in 2–5 minutes.

By submitting, you agree that Honcho may contact you about your results.
We never share your data with third parties.

Analysing your website…
Crawling pages and running checks
Crawling pages
Discovering homepage, category and product pages
Running checks
Scoring 100+ signals across all page types
Producing insights and recommendations
Writing up findings and competitor benchmarks
Building your report
Compiling your scored, tabbed report
What's in the report

Six areas. One overall score.

Each section is scored independently and weighted into your overall GEO score.

Brand Clarity

How clearly your homepage positions your brand, audience and value proposition for both users and AI systems.

Category Strength

How effectively your category, collection or service pages guide discovery and support purchase decisions.

Product Pages

Schema completeness, pricing clarity, delivery info, reviews and CTA strength across your product detail pages.

Trust & Authority

Domain age, backlink authority, reviews, press mentions and third-party validation signals that build credibility.

AI & Agentic Readiness

Robots.txt, sitemaps, structured data, LLMs.txt and Core Web Vitals. Whether search engines and AI browsers can access and properly interpret your site.

Delivery & Returns

How clearly your delivery, returns and support policies are communicated. A key signal for buyers and the automated agents that surface product information.

Built by Honcho's search team

A full audit, not a checklist.

This audit produces a full, seven-tab interactive report with section-by-section scoring, per-page breakdowns, competitor benchmarking and prioritised recommendations tailored to your business type.

Section insights and recommendations Competitor benchmarking Core Web Vitals Per-page breakdowns
64
example overall score
Brand Clarity52
Category Strength72
Trust & Authority38
AI Readiness85